your seo agency from hanover
Conversion Optimization Germany
Acceptance and trust
Research has disproved the long held assumption that decisions are made on purely rational grounds.In reality before a decision is made the limbic is involved, that is the area of the brain responsible for emotions. Two emotions are the driving forces here for a successful transaction: acceptance and trust.
In order to increase the acceptance of an offer and trust in the shop different areas of the website are scrutinised.
These include:
In these areas it is sometimes just small changes which are highly successful. Discovering these weaknesses, verifying them and eliminating them is the core of our work.
From hypothesis to proof
Many years of experience with the optimising of countless online shops
form the basis for optimising the shop. Supported by the evaluation of
the data from the web analysis and with the help of further software we
examine your online shop.
The result is a well founded analysis of
the current situation with concrete recommendations within the framework
of our conversion optimisation.
As some of the changes are sometimes of a complex nature, we prioritise the recommendations for action. This enables us to first use A/B or multivariate tests to prove the need for measures involving high costs for the client if they are implemented. By doing so hypotheses are substantiated by valid data and possible objections can be ironed out.
Our maxim is always: convince by facts rather than persuade with words.